EDP Solar, Energy and electricity
Conversion optimisation
Conversion optimisation of the EDP Solar website, where users size their solar installation and request a quote. A/B tests on the calculator and the quote flow, with business-logic changes.
Context
EDP Energía is the Spanish subsidiary of the EDP energy group. Its EDP Solar line sells photovoltaic self-consumption installations for homes and businesses.
The challenge
Increase the quote conversion of the EDP Solar website, where users size their installation and request a quote, by testing real product changes and not just design changes.
The work
- 01Developed A/B tests on the solar calculator, which estimates the installation and the quote from the roof area and the customer's consumption, as well as on the quote request flow. The tests were not only visual, they also changed the business logic, the calculation rules and the offers the customer saw.
- 02Developed the variants of the contracting pages, modifying the original pages to improve conversion to quote.
- 03Measured every test in Google Optimize, analysed the results and rolled the winning variants into the live website.
- 04Developed website customisations for campaigns and co-branded collaborations.
Outcome
A continuous cycle of testing, measuring and rolling out on the calculator and the quote flow, with the winning variants incorporated into the live website.