Fintonic, Banking and financial services
Loan assessment funnel
Loan application, assessment and offer funnel on the Fintonic website, built with a focus on conversion, performance and measurement at every step.
Context
Fintonic is one of the largest personal finance fintechs in Spain. Its app aggregates the user's accounts and offers tailored loans and insurance.
The challenge
A loan funnel lives on conversion. Every unnecessary step or slow screen is a lost customer, and everything has to be measured so it can be improved.
The work
- 01Built the loan application, assessment and offer flow on the web, taking care of conversion, performance and measurement at every step.
- 02Connected the funnel to the backend assessment and offer services.
Outcome
A complete loan flow on the web, measured step by step and connected to the assessment services, ready to iterate on conversion data.